Introducing Preeti
Preeti has a background in strategy, marketing, entrepreneurship; now all rolled up into leading a team of behavioural scientists at Grab in Singapore. Grab is the super app which provides users with transportation, food delivery and digital payments. Think the Uber of SE Asia, approximately! It is Southeast Asia's first decacorn and the biggest technology startup in the region.
Check out Preeti’s BS thoughts at www.theonionbrain.com
My partner BEworks
I'm proud to say that I’m publishing ‘A Load of BS: a practitioner's guide to the BS galaxy’ in harness with my partner BEworks, one of the very best behavioural science consultancies in the world, co-founded by Dan Ariely and Nina Mazar.
BEworks is a multidisciplinary team of behavioural scientists and psychologists working on complex challenges across financial services to healthcare to sustainability, helping businesses reimagine a future in which individuals flourish and prosper. If you're interested in what they're up to, you might check out their BEcurious blog or drop Wardah and the team a line at info@BEworks.com.
Take a look at our full line-up of guests here.
Show notes
Grab’s motivation for getting into behavioural science
How Preeti set up a BS practice from scratch and what were the objectives
How Preeti built credibility and convinced colleagues to take behavioural science seriously
Early experiments: understanding why customers hate surge pricing. Not as obvious as you might imagine
How Grab thinks about pricing by country, city and district – different cultures, norms and economies
Experiments in making drivers feel respected
Why companies are typically sceptical about behavioural science
How cultural context influences how we think. Different driver motivations within SE Asia region
Next time on A Load of BS: A Practitioner's Guide to the BS Galaxy
Next week on the show, I welcome Michelle Hilscher who leads BEworks’ financial services portfolio. We’ll be talking about tactics her team uses to overcome our unconscious biases when it comes to making decisions about money. There’s lots to say here; and we’re all guilty!
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Till next time,
Daniel
Preeti Kotamarthi on behavioural science at Grab