A Load of BS on Sport: The Behavioural Science Podcast
A Load of BS on Sport: The Behavioural Science Podcast
Shaun Edwards on rugby coaching styles, cultural differences & player development
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Shaun Edwards on rugby coaching styles, cultural differences & player development

Exploring the impact of coaching philosophies and cultural nuances in shaping elite athletes

In this episode of A Load of BS on Sport, we sit down with Shaun Edwards, the legendary defence coach of the French national rugby team and a former playing great who has shaped the careers of countless athletes, including our very own Dan Biggar.

We dive deep into Shaun’s coaching philosophy, the cultural nuances of rugby and the secrets behind building a winning mentality.


Show notes:


Coaching Style

  • Shaun emphasises clarity and simplicity in coaching, advocating concise communication 

Cultural Differences

  • Shaun notes the strong work ethic and commitment of French players, challenging stereotypes about their approach to the game

Player Insights

  • Dan B shares his perspective on Shaun as a coach, highlighting his commitment to improving players and fostering a strong team culture

  • Emphasis on importance of personal connections and understanding players' motivations

Team Dynamics

  • The importance of conflict and differing opinions in creating a successful team environment

Legacy and Influence

  • Shaun reflects on his impact as a coach and the importance of being approachable and relatable to players

  • Dan B acknowledges Shaun’s ability to make defence engaging, fostering a culture of pride in defensive performance

Player Development

  • Desire for Improvement: Shaun values players who show a willingness to improve and engage with the coaching process. He appreciates when players have opinions and ask questions, indicating their investment in the game

  • Individualised Feedback: He focuses on giving targeted, actionable feedback to players, allowing them to see specific areas for improvement and reinforcing what they do well

Coaching and Legacy

  • Impact Beyond Defence: Shaun expresses his desire to be seen as a coach who cares deeply about his players’ overall development, not just their defensive skills. He aims to be remembered for creating a positive environment where players feel valued and understood

  • Learning from Experience: Both Shaun and Dan B reflect on the importance of learning from past experiences and failures, shaping their approach to coaching and playing

Personal Insights

  • Self-Doubt and Humility: Shaun acknowledges that even successful coaches experience self-doubt and emphasises the need for humility in leadership roles

A little teaser…

Here, Shaun talks about embracing self-doubt.

Next week

We are talking to former Sunderland AFC co-owner, now Charlton Athletic FC co-owner Charlie Methven.

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Till next time,

Dan and Dan

Discussion about this podcast

A Load of BS on Sport: The Behavioural Science Podcast
A Load of BS on Sport: The Behavioural Science Podcast
A Load of BS on Sport: The Behavioural Science Podcast dives deep into the psychology of what makes elite performers tick; how they think about success and failure, how they find and maintain peak performance, how they manage fear and adversity, how they make decisions under pressure, how they deal with risk and uncertainty.