Sep 22, 2022 • 23M

Wardah Malik on the future of behavioural science

BEworks CEO launches a partnership with 'A Load of BS'

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Appears in this episode

Daniel Ross
Interviews with the experts, entertainers and academics in the weird, wonderful and creative world of behavioural science.
Episode details

Introducing my new partner BEworks

I’m thrilled to be launching my partnership with BEworks today. Co-founded by Dan Ariely and Nina Mazar (previous guest on the show alongside Dilip Soman), BEworks is a multidisciplinary team of behavioural scientists and psychologists working on complex challenges across financial services to healthcare to sustainability, helping businesses reimagine a future in which individuals flourish and prosper.

We both share a great interest in behavioural science in the wild; in other words, translating it from the theory to the real, messy world.

A Load of BS: a practitioner's guide to the BS galaxy

And so today starts a 10-part series of short, sharp and very digestible conversations with practitioners at the heart of the action; from Coca-Cola to Novartis to Natwest Bank to the World Bank.

Alongside these, I’m spending time with experts at BEworks who will share their insights from the field, including Dan Ariely himself.

But today, I’m delighted to be kicking off by talking to BEworks’ new CEO Wardah Malik.

Show notes

  • How does BEworks approach client challenges

  • Work Wardah is most proud of

  • Creating, sustainable behavioural change at scale

  • BEworks’s Reimagining strategy

  • Diversity of talent in behavioural science

  • What skills are needed to be a successful behavioural scientist?

  • The different languages of behavioural science

  • The next frontier: what does better access to data and AI mean for behavioural science

  • The intersection of behavioural science and cognitive technology

  • Behavioural science is like the Wild West

Next time on A Load of BS: A Practitioner's Guide to the BS Galaxy

Next week, we welcome Cerita Bethea to the show. Cerita leads the development, adoption and activation of models of human behaviour and decision making across the beverage portfolio at Coca-Cola.

She has 30 years of experience in the field across both automotive and FMCG; and moreover she is an absolute delight to talk to, full of energy and insight.

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Till next time,