Wardah Malik on the future of behavioural science

Introducing my new partner BEworks

I’m thrilled to be launching my partnership with BEworks today. Co-founded by Dan Ariely and Nina Mazar (previous guest on the show alongside Dilip Soman), BEworks is a multidisciplinary team of behavioural scientists and psychologists working on complex challenges across financial services to healthcare to sustainability, helping businesses reimagine a future in which individuals flourish and prosper.

We both share a great interest in behavioural science in the wild; in other words, translating it from the theory to the real, messy world.

A Load of BS: a practitioner's guide to the BS galaxy

And so today starts a 10-part series of short, sharp and very digestible conversations with practitioners at the heart of the action; from Coca-Cola to Novartis to Natwest Bank to the World Bank.

Alongside these, I’m spending time with experts at BEworks who will share their insights from the field, including Dan Ariely himself.

BEworks @BEworks

1/ We are pleased to announce a content partnership with @danielsjross' Behavioral Science podcast - ‘A Load of BS'. This collaborative effort will illuminate the path to successful behavioral change for individuals and organizations. Subscribe : lnkd.in/ep93jkzQ

But today, I’m delighted to be kicking off by talking to BEworks’ new CEO Wardah Malik.

Show notes

• How does BEworks approach client challenges

• Work Wardah is most proud of

• Creating, sustainable behavioural change at scale

• BEworks’s Reimagining strategy

• Diversity of talent in behavioural science

• What skills are needed to be a successful behavioural scientist?

• The different languages of behavioural science

• The next frontier: what does better access to data and AI mean for behavioural science

• The intersection of behavioural science and cognitive technology

• Behavioural science is like the Wild West

Next time on A Load of BS: A Practitioner's Guide to the BS Galaxy

Next week, we welcome Cerita Bethea to the show. Cerita leads the development, adoption and activation of models of human behaviour and decision making across the beverage portfolio at Coca-Cola.

She has 30 years of experience in the field across both automotive and FMCG; and moreover she is an absolute delight to talk to, full of energy and insight.

Sharing is caring

If you have an interest in how behavioural science is applied in real life, and you think others would benefit from listening to these conversations, then please share the podcast with friends and on social media. Your support is what makes us tick! Thank you ❤️

Till next time,

Daniel