Aug 12, 2021 • 53M

The Butcher from Brooklyn

Jack Butcher & the creator economy: a story about design and rapid business scaling

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Interviews with the experts, entertainers and academics in the weird, wonderful and creative world of behavioural science.
Episode details

Hi friends,

The quality of my guests is amazing. I am thrilled to share my conversation with Jack Butcher with you today. Jack is at the forefront of the online creator economy with his business Visualize Value, a design and consulting company based in New York. He is a graphic designer by trade, having spent a decade working in Fortune 100 advertising in NYC as a creative director for multi-billion dollar brands like Mercedes-Benz, McDonald's and Unilever. In his words, ‘fun, but the opposite of freedom.'

In search of freedom, he started his own advertising agency. No fun, and even less freedom. So Jack transitioned his traditional agency model into a product business that scales infinitely. That is Visualize Value, a business which now turns over $100K a month with 99% profit margin. Not too bad.

In this episode, we discuss,

  • How far the creator economy can go and its impact on traditional business models

  • Jack's journey from Swindon to buzzing Manhattan

  • His design principles

  • Scaling a business in 2 years

  • His love of racing cars

  • The crypto opportunity, and lots besides

I really hope you enjoy it! If you do, please subscribe for more thought provoking interviews. There is so much to learn. You can also find these interviews on both Apple and Spotify.

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Next time, my guest is the inimitable Rory Sutherland, advertising legend and behavioural scientist.