Marc A. Ross on political BS (Part 2)

Fellow BSers,

Welcome to A Load of BS: The Behavioural Science Podcast and to Part 2 of my conversation with Washington based political strategist Marc A. Ross.

For those of you who tuned in to Part 1, you'll remember Marc's exuberant, ebullient and entertaining style; his infectious enthusiasm for his subject. And you'll also remember that we covered a lot of ground. Marc shared his great anecdote about Clinton's candy shop in regard to exerting power and influence, we discussed the delusions required to make it as a politician and we talked a lot about the reality of the Hill (and indeed political affairs in general) beyond the media hysteria.

Today, we pick up the baton to discuss a wild array of topics which will enlighten you:

• Sanders, Corbyn and political self-sabotage

• The illusion of similarity

• Floundering Kamala Harris

• Rory Sutherland's 'make it pink' boardroom strategy

• Problems with the polling industry

• Campaign school: the mathematics behind the US election

• Diversity in politics

• Trump disinfectant and the pirate ship of rejects

• Will Trump run again? Hopefully off the treadmill

  

Books we reference:

• The Clustering of America, by Michael J. Weiss

• American Nations: A History of the Eleven Rival Regional Cultures of North America, by Colin Woodard

• Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity, by Rory Sutherland

• The Win Without Pitching Manifesto, by Blair Enns

• Confessions of an Advertising Man, by David Ogilvy

• What It Takes: The Way to the White House, by Richard Ben Cramer

• The Power Broker: Robert Moses and the Fall of New York, by Robert A. Caro

• Working: Researching, Interviewing, Writing, by Robert A. Caro

• All Out War: The Full Story of How Brexit Sank Britain’s Political Class, by Tim Shipman

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Now enjoy the show!

Daniel