Marc A. Ross on political BS (Part 2)
Campaigning, polling and political self-sabotage
Welcome to A Load of BS: The Behavioural Science Podcast and to Part 2 of my conversation with Washington based political strategist Marc A. Ross.
For those of you who tuned in to Part 1, you'll remember Marc's exuberant, ebullient and entertaining style; his infectious enthusiasm for his subject. And you'll also remember that we covered a lot of ground. Marc shared his great anecdote about Clinton's candy shop in regard to exerting power and influence, we discussed the delusions required to make it as a politician and we talked a lot about the reality of the Hill (and indeed political affairs in general) beyond the media hysteria.
Today, we pick up the baton to discuss a wild array of topics which will enlighten you:
Sanders, Corbyn and political self-sabotage
The illusion of similarity
Floundering Kamala Harris
Rory Sutherland's 'make it pink' boardroom strategy
Problems with the polling industry
Campaign school: the mathematics behind the US election
Diversity in politics
Trump disinfectant and the pirate ship of rejects
Will Trump run again? Hopefully off the treadmill
Books we reference:
The Clustering of America, by Michael J. Weiss
Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity, by Rory Sutherland
The Win Without Pitching Manifesto, by Blair Enns
Confessions of an Advertising Man, by David Ogilvy
What It Takes: The Way to the White House, by Richard Ben Cramer
The Power Broker: Robert Moses and the Fall of New York, by Robert A. Caro
Working: Researching, Interviewing, Writing, by Robert A. Caro
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