A Load of BS on Sport: The Behavioural Science Podcast
A Load of BS on Sport: The Behavioural Science Podcast
eMBeD at the World Bank on behavioural science in complex environments
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eMBeD at the World Bank on behavioural science in complex environments

Focusing on solutions that work vs. the best solution

Introducing Zeina Afif, Renos Vakis and Ana Maria Muñoz Boudet

I’m privileged to welcome to A Load of BS the core team at eMBeD, the Mind, Development and Behaviour Unit at the World Bank. Zeina, Ana Maria and Renos are working on the front lines, alongside governments and policy makers, challenging standard policy design and trying to change behaviour in complex, unpredictable environments and solving the thorniest of problems in gender, inequality and poverty among other.

They have worked in over 70 countries, supporting the World Bank by diagnosing, designing, and evaluating behaviourally informed interventions. 

My partner BEworks

I'm proud to say that I’m publishing ‘A Load of BS: a practitioner's guide to the BS galaxy’ in harness with my partner BEworks, one of the very best behavioural science consultancies in the world, co-founded by Dan Ariely and Nina Mazar.

BEworks is a multidisciplinary team of behavioural scientists and psychologists working on complex challenges across financial services to healthcare to sustainability, helping businesses reimagine a future in which individuals flourish and prosper. If you're interested in what they're up to, you might check out their BEcurious blog or drop Wardah and the team a line at info@BEworks.com.

Take a look at our full line-up of guests here.

Show notes

  • How music and magic contribute to behavioural science

  • eMBeD’s role and purpose

  • Managing policy makers in complex environments

  • Using local, cultural and political context to construct behavioural science interventions

  • Can the skillsets doing BS at eMBeD take you anywhere?

  • Being gritty

  • Disaster risk management in Haiti identifying barriers to act on hurricane early response systems encouraging people to go to their shelters

  • Focusing on solutions that work vs. the best solution

  • Sustainability: projects are not a one-night stand

  • Work on vaccine hesitancy

  • Ensuring diversity in the World Bank

  • What excites and scares the eMBeD team for the future?

Next time on A Load of BS: A Practitioner's Guide to the BS Galaxy

Next week on the show, I welcome Ada Le, healthcare expert at BEworks and Mousumi Sannigrahi, Head of Commercial for Innovative Medicines at Fosun Pharma US. Alongside poverty, food and education, healthcare is absolutely at the frontier of of problems behavioural science can help solve.

With Ada and Mousumi, I discuss the relationship between behavioural science and the healthcare industry, expectation effects, the psychology around the end of life and hopes for the future.

Please join us! 🩺🏥💊💉😷🩸

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Till next time,

Daniel

Podcast music: Tamsin Waley-Cohen's Mendelssohn's violin concerto

Discussion about this podcast

A Load of BS on Sport: The Behavioural Science Podcast
A Load of BS on Sport: The Behavioural Science Podcast
A Load of BS on Sport: The Behavioural Science Podcast dives deep into the psychology of what makes elite performers tick; how they think about success and failure, how they find and maintain peak performance, how they manage fear and adversity, how they make decisions under pressure, how they deal with risk and uncertainty.