A Load of BS on Sport: The Behavioural Science Podcast
A Load of BS on Sport: The Behavioural Science Podcast
Clémence Quint on behavioural change in a war torn world

Clémence Quint on behavioural change in a war torn world

Shifting the gender debate in Mali, Tunisia and Lebanon

Introducing Clémence Quint

Clémence is Director and co-founder at Magenta Consulting where she and her team use behavioural insights to make sustainable and scalable change in some of the poorest, war torn and least developed parts of the world, seeking to to maximise the effectiveness and efficiency of communications interventions in support of social impact; in places like Nigeria, Tunisia, Afghanistan and Lebanon.

The focus of their projects so far has been civic education, governance and stabilisation, preventing violent extremism, counter-narcotics and women’s empowerment.

Clémence holds a Master’s degree in International Relations with a concentration in Conflict and Development Studies from Sciences Po Lille. She speaks native French as well as conversational Spanish and basic Farsi, and is currently learning Arabic.

My partner BEworks

I'm proud to say that I’m publishing ‘A Load of BS: a practitioner's guide to the BS galaxy’ in harness with my partner BEworks, one of the very best behavioural science consultancies in the world, co-founded by Dan Ariely and Nina Mazar.

BEworks is a multidisciplinary team of behavioural scientists and psychologists working on complex challenges across financial services to healthcare to sustainability, helping businesses reimagine a future in which individuals flourish and prosper. If you're interested in what they're up to, you might check out their BEcurious blog or drop Wardah and the team a line at info@BEworks.com.

Take a look at our full line-up of guests here.

Show notes

  • How Clémence got into behavioural science and the founding of Magenta Consulting

  • A self-proclaimed feminist - how Clémence is changing behaviours in the gender diversity debate

    • How we engage men in the conversation

  • Gender based violence in Mali: managing men without being patronising, confrontational, without framing them as the aggressors

  • The Behaviour Driver Model (developed by UNICEF in the Middle East)

  • Fear of judgement, of being a bad parent, norms around hitting women as means to protect their family

  • The Role Model program to change gender norms and child behaviour management

  • Getting comfortable seeking imperfect solutions

  • Managing unintended consequences of implementing behavioural science interventions in unfamiliar environments

  • Women empowerment programmes can increase risks for women

    • Ensuring women suffering from GBH get care and attention

Note: Qudwa is a SBC strategy developed by UNICEF Lebanon in 2020, with the contribution of MAGENTA Consulting

Next time on A Load of BS: A Practitioner's Guide to the BS Galaxy

Next week on the show, I welcome Zeina Afif, Renos Vakis and Ana Maria Muñoz Boudet from the World Bank’s Poverty and Equity Global Practice’s Mind, Behaviour, and Development Unit, otherwise known as eMBeD, which uses behavioural science to fight global poverty and inequality.

Like today, this team is working on some of the most important social development projects on the planet.

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Till next time,


Podcast music: Tamsin Waley-Cohen's Mendelssohn's violin concerto

A Load of BS on Sport: The Behavioural Science Podcast
A Load of BS on Sport: The Behavioural Science Podcast
A Load of BS on Sport: The Behavioural Science Podcast dives deep into the psychology of what makes elite performers tick; how they think about success and failure, how they find and maintain peak performance, how they manage fear and adversity, how they make decisions under pressure, how they deal with risk and uncertainty.