BS Referrals & Rewards
If you love A Load of BS, you can invite your friends to subscribe and collect some amazing rewards in the process, all of which will boost your brain power!
Take a minute to share A Load of BS and get some extremely cool swag. Click below to get your unique link and share it with friends so they can join here too.
The 42 Courses discounts come as a gift from my guest today, Chris Rawlinson. Get your hands on them fast!
The grand giveaway
Each time you refer a friend to A Load of BS, you get a ticket into the raffle to win the GRAND GIVEAWAY of 1 year’s subscription to 42 Courses (worth £400). 1 referral = 1 ticket. The more people you refer, the more entries you have.
Introducing Chris Rawlinson
Chris is massively dyslexic, runs an education company and is a qualified pilot. He is also a cancer survivor, former vineyard owner and (to his wife’s chagrin) a massive LEGO enthusiast having reached the rarefied air of completing the 1m long Saturn 5 rocket, a space shuttle, a mini Yoda and the Porsche 911. Christmas and birthdays are easy with Chris.
Moreover, Chris is a creative spark and all round lovely human being who is consistently kind and generous with me. And that’s what I love about him most.
In this episode we talk about his online education company 42 Courses and how behavioural science has influenced its formation and growth. Chris is a joy to listen to.
Show notes
What is 42 Courses and the BS principles behind it
Chris’s unusual background: vineyard owner, commercial pilot, then Ogilvy revamping digital training programmes
Weaknesses of most e-learning platforms
Chris’s dyslexia & love of learning
Matt Mullenweg and other random connections
Influence of Sir Ken Robinson, his TED talk – need for an education revolution & the benefit of not being an academic
Creating the feel of an internship at 42 Courses
Support of Rory Sutherland and Dan Bennett at Ogilvy
BS principles informing 42 Courses: storytelling, make learning more accessible (regular praise), chunking lessons, gamification, social norms, curating without overloading
Why is traditional education behind the BS curve?
Measuring engagement and success at 42 Courses
Course personalisation, choice architecture around new courses
What online learning looks like today: from Coursera to Masterclass
Non-education inspirations for 42 Courses
Gradeless teaching and the value of conventional certifications
Virtual Reality in education
Next time with Dilip Soman and Nina Mažar
Next time, I’m talking about translating behavioural science from the laboratory and into the wild, the subject of Dilip and Nina’s soon to be published book ‘Behavioural Science in the Wild’.
Amongst other roles, Dilip is Director of Behavioural Economics in Action at Rotman School of Management, where Nina was also formerly co-Director.
Pre-order your copy of the book here as this subject matter is absolutely crucial to widespread application of BS beyond the neat cafeteria experiments at MIT, Harvard and Stanford. It’s a compilation of essays and so is rich with varied insight and case study.
Dilip and Nina are two of the most respected scientists in their field and I was honoured to talk with them.
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Be well and till next time,
Daniel
Chris Rawlinson on education