A Load of BS on Sport: The Behavioural Science Podcast
A Load of BS on Sport: The Behavioural Science Podcast
Andrew Steele on Pushing Through Pain: The Mentality of an Olympian and Entrepreneur
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Andrew Steele on Pushing Through Pain: The Mentality of an Olympian and Entrepreneur

Learn how the lessons of Olympic sport helped Andrew Steele build, scale, and succeed in the world of HealthTech

Whether on the track or in the boardroom, 400m Olympian Andrew Steele's story proves that mental toughness and reinvention are key to success.

His ability to push through challenges and adapt shows resilience is a skill we can all carry with us, whatever the arena.

Here are my three takeaways from our conversation:

1️⃣ Resilience is a transferable skill
→ The mental toughness Andrew built as an athlete prepared him to tackle the challenges of entrepreneurship head-on.

2️⃣ Focus on the process, not just the result
→ Whether in sport or business, daily consistency and commitment are what drive success.

3️⃣ Reinvention is success
→ After athletics, Andrew co-founded DNAFit, a health-tech company that was later acquired. His journey proves success is about evolving and finding new passions, not just collecting accolades.

Andrew’s story reminds us that life’s twists shape us – it’s how we respond that defines us.

Next time

Dan B and I are sharing our BONUS Christmas Special. Look out for that on 27th December as the tonic you need to take away the indigestion!

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Till next time,

Dan and Dan

Discussion about this podcast

A Load of BS on Sport: The Behavioural Science Podcast
A Load of BS on Sport: The Behavioural Science Podcast
A Load of BS on Sport: The Behavioural Science Podcast dives deep into the psychology of what makes elite performers tick; how they think about success and failure, how they find and maintain peak performance, how they manage fear and adversity, how they make decisions under pressure, how they deal with risk and uncertainty.