Oct 27, 2022 • 29M

Ada Le and Mousumi Sannigrahi on behavioural science in healthcare

A human-centred approached to care

Open in playerListen on);

Appears in this episode

Daniel Ross
Interviews with the experts, entertainers and academics in the weird, wonderful and creative world of behavioural science.
Episode details

Introducing Ada Le and Mousumi Sannigrahi

This week we’re diving into healthcare; what could be more critical? To help me understand how behavioural science is impacting this field, I’m joined by Dr. Ada Le, healthcare expert at BEworks and Dr. Mousumi Sannigrahi, newly installed as Head of Commercial for Innovative Medicines at Fosun Pharma US, having spent the last 8 years at Novartis Pharma.

Mousumi and I doing some final editing!

My partner BEworks

I'm proud to say that I’m publishing ‘A Load of BS: a practitioner's guide to the BS galaxy’ in harness with my partner BEworks, one of the very best behavioural science consultancies in the world, co-founded by Dan Ariely and Nina Mazar.

BEworks is a multidisciplinary team of behavioural scientists and psychologists working on complex challenges across financial services to healthcare to sustainability, helping businesses reimagine a future in which individuals flourish and prosper. If you're interested in what they're up to, you might check out their BEcurious blog or drop Wardah and the team a line at info@BEworks.com.

Take a look at our full line-up of guests here.

Show notes

  • What’s happening at the intersection of behavioural science and the pharma industry?

  • How behavioural science plays out at Fosun vs. Novartis

  • The next frontier for healthcare and behavioural science

  • What needs to happen to move to a more human-centric approach to healthcare?

  • What are easy wins that the pharma industry can enact now?

  • Psychological barriers for patients with autoimmune disease

  • Rosy retrospection bias and failure to prescribe the right treatment

  • David Robson and expectation effects: how mindset can alter our lives

  • Dan Ariely’s end of life theories and research

  • The scientific method of problem solving vs. more subtle placebo effects

  • Hopes for healthcare in the next year

Next time on A Load of BS: A Practitioner's Guide to the BS Galaxy

Next week on the show, I welcome Preeti KS who set up and leads the BS team at Grab in Singapore. Grab is a super app which provides users with transportation, food delivery and digital payments. Think the Uber of SE Asia, approximately! It is Southeast Asia's first decacorn and the biggest technology startup in the region.

Please share this with friends

If you have an interest in how behavioural science is applied in real life, and you think others would benefit from listening to these conversations, then please share the podcast with friends and on social media. Your support is what makes us tick! Thank you ❤️

Share A Load of BS: The Behavioural Science Podcast

Till next time,


Podcast music: Tamsin Waley-Cohen's Mendelssohn's violin concerto