Introducing Ada Le and Mousumi Sannigrahi
This week we’re diving into healthcare; what could be more critical? To help me understand how behavioural science is impacting this field, I’m joined by Dr. Ada Le, healthcare expert at BEworks and Dr. Mousumi Sannigrahi, newly installed as Head of Commercial for Innovative Medicines at Fosun Pharma US, having spent the last 8 years at Novartis Pharma.
My partner BEworks
I'm proud to say that I’m publishing ‘A Load of BS: a practitioner's guide to the BS galaxy’ in harness with my partner BEworks, one of the very best behavioural science consultancies in the world, co-founded by Dan Ariely and Nina Mazar.
BEworks is a multidisciplinary team of behavioural scientists and psychologists working on complex challenges across financial services to healthcare to sustainability, helping businesses reimagine a future in which individuals flourish and prosper. If you're interested in what they're up to, you might check out their BEcurious blog or drop Wardah and the team a line at info@BEworks.com.
Take a look at our full line-up of guests here.
What’s happening at the intersection of behavioural science and the pharma industry?
How behavioural science plays out at Fosun vs. Novartis
The next frontier for healthcare and behavioural science
What needs to happen to move to a more human-centric approach to healthcare?
The goal of the 1% Steps for Health Care Reform Project
What are easy wins that the pharma industry can enact now?
Psychological barriers for patients with autoimmune disease
Rosy retrospection bias and failure to prescribe the right treatment
David Robson and expectation effects: how mindset can alter our lives
Dan Ariely’s end of life theories and research
The scientific method of problem solving vs. more subtle placebo effects
Hopes for healthcare in the next year
Next time on A Load of BS: A Practitioner's Guide to the BS Galaxy
Next week on the show, I welcome Preeti KS who set up and leads the BS team at Grab in Singapore. Grab is a super app which provides users with transportation, food delivery and digital payments. Think the Uber of SE Asia, approximately! It is Southeast Asia's first decacorn and the biggest technology startup in the region.
Please share this with friends
If you have an interest in how behavioural science is applied in real life, and you think others would benefit from listening to these conversations, then please share the podcast with friends and on social media. Your support is what makes us tick! Thank you ❤️
Till next time,